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Eat Welsh Lamb & Welsh Beef

Welsh farmers are famous all over the world for producing distinctive, world-class tasting lamb and beef.

Visit website
Porc Blasus

In Wales, we do things differently. Our pigs are reared in small herds. And our farmers have visionary yet traditional values.

Visit website
Red Meat Hub

The Red Meat Hub provides free resources for teaching young people about where food comes from, cooking and healthy eating. Visit our dedicated health and education sections and take a Food Field Trip with plenty of worksheets, recipes, videos and interactive quizzes.

Visit website
Eat Welsh Lamb & Welsh Beef

Welsh farmers are famous all over the world for producing distinctive, world-class tasting lamb and beef.

Visit website
Porc Blasus

In Wales, we do things differently. Our pigs are reared in small herds. And our farmers have visionary yet traditional values.

Visit website
Red Meat Hub

The Red Meat Hub provides free resources for teaching young people about where food comes from, cooking and healthy eating. Visit our dedicated health and education sections and take a Food Field Trip with plenty of worksheets, recipes, videos and interactive quizzes.

Visit website

Family farms are an essential component in the patchwork of rural life

By Nia

We’ve heard this many times over the years and the data is there to prove it – farming and our farming families in Wales are crucial to our social, economic and environmental fabric. Without them food production and food security would suffer; our landscapes would deteriorate; biodiversity would be in severe decline and our language, … Continued

Money-saving beef project expands into Gwynedd and Anglesey

By Nia

A new pilot project that aims to help beef producers save money is now searching for suitable farmers from Gwynedd and Anglesey to get involved. The project – Decarbonising PGI Welsh Beef – will consider the impact of finishing beef cattle within a reduced rearing period on a business’ financial return, as well as its … Continued

Strong consumer confidence, an export uplift and a supply squeeze help protect Welsh beef prices

By Nia

An export boost, a supply squeeze and robust consumer demand have helped positively offset increases in beef imports, Hybu Cig Cymru-Meat Promotion Wales’ (HCC) analysts report. “We are seeing a complex blend of factors influencing the beef marketplace in the first five months of this year,” said Elizabeth Swancott, HCC’s Senior Market Intelligence and Research … Continued

Future of Farming Discussed at the Royal Welsh Show

By Nia

The future of farming and the agricultural sector in Wales was discussed in a lively seminar at the Royal Welsh Show hosted jointly by HCC and Wales YFC. HCC’s Rachael Madeley-Davies joined the panel discussion which was chaired by HCC Scholar and Agri Supply Chain Advisor Alison Harvey. Other panellists included: Angharad Thomas, Wales YFC … Continued

HCC Board Member recognized for industry contribution

By Nia

Congratulations to HCC Board Member Emlyn Roberts who was awarded ARAgS (Associate of Royal Agricultural Societies) status by the Council for Awards of Royal Agricultural Societies (CARAS) at the Royal Welsh Show this year. ARAgS is awarded to individuals who have made distinguished contributions and achievements in agriculture and related land-based industries. The Awards embrace … Continued

HCC enjoys revamped Royal Welsh Show

By Nia

By Laura Pickup, Head of Strategic Marketing and Connections Blink and you’ll have missed it, the 2024 Royal Welsh Agricultural Show has been and gone for another year. This pinnacle event in the farming calendar never disappoints and, though we had a revised stand and overall presence, we certainly weren’t smaller in exposure and engagement. … Continued

Welsh Lamb features in Highest High Tea in Dubai

By Nia

Recently, PGI Welsh Lamb featured at the Highest High Tea showcase event in Dubai in collaboration with the British Embassy and the Food is Great campaign. Taking place at the world-famous Burg Khalifa, PGI Welsh Lamb featured in a high tea menu curated by Michelin star chef Vineet Bhatia MBE. A host of influential individuals … Continued

HCC looks forward to Garth Country Fair 2024

By Nia

Bringing farming closer to consumers and showcasing the important role food producers play in the community in a family-friendly way are just some of the positive outcomes expected from this year’s Garth Country Fair. Hosting the special event, which is now in its third year, are Hybu Cig Cymru – Meat Promotion Wales (HCC) campaign … Continued