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Eat Welsh Lamb & Welsh Beef

Welsh farmers are famous all over the world for producing distinctive, world-class tasting lamb and beef.

Visit website
Porc Blasus

In Wales, we do things differently. Our pigs are reared in small herds. And our farmers have visionary yet traditional values.

Visit website
Red Meat Hub

The Red Meat Hub provides free resources for teaching young people about where food comes from, cooking and healthy eating. Visit our dedicated health and education sections and take a Food Field Trip with plenty of worksheets, recipes, videos and interactive quizzes.

Visit website
Eat Welsh Lamb & Welsh Beef

Welsh farmers are famous all over the world for producing distinctive, world-class tasting lamb and beef.

Visit website
Porc Blasus

In Wales, we do things differently. Our pigs are reared in small herds. And our farmers have visionary yet traditional values.

Visit website
Red Meat Hub

The Red Meat Hub provides free resources for teaching young people about where food comes from, cooking and healthy eating. Visit our dedicated health and education sections and take a Food Field Trip with plenty of worksheets, recipes, videos and interactive quizzes.

Visit website

HCC launches Meat Minds and seeks members from across the supply chain

By Nia

Red meat promotion agency Hybu Cig Cymru – Meat Promotion Wales (HCC) is recruiting young people from all areas of the red meat supply chain to be the first ever members of its new and exclusive programme, Meat Minds. Launched today (Monday 20 May), the new initiative aims to bring passionate and enthusiastic individuals together … Continued

HCC announces new funding for beef finishing pilot project

By Nia

A new pilot project, which aims to boost the profitability and sustainability of the Welsh beef sector, has been awarded a grant of £100,000, Hybu Cig Cymru – Meat Promotion Wales (HCC) has announced. The project – Decarbonising PGI Welsh Beef – will appraise the impact of varying the age of finishing beef cattle on … Continued

HCC showcases experts in their fields during Italian delegation visit

By creo

The sustainability story of PGI Welsh Lamb and PGI Welsh Beef, as well as their nutritious and delicious taste credentials were at the top of the agenda when Hybu Cig Cymru – Meat Promotion Wales (HCC) welcomed a trade delegation from Italy to help strengthen export relationships. During the visit, which included a tour of … Continued

Report highlights practical steps to improve environmental impact and boost profitability in beef herds

By Nia

A joint report between levy bodies, Hybu Cig Cymru – Meat Promotion Wales, QMS and AHDB, has highlighted practical steps farmers can take to improve their environmental impact and how to be more profitable. Dr Heather McCalman, HCC’s Research and Development and Sustainability Executive said: “This report was commissioned in response to the challenges facing … Continued

Big annual increases boost for Welsh sheep exports

By creo

Exports of Welsh Lamb and other sheep meat again increased year-on-year with both volumes and value seeing double digit percentage rises in 2023, new official statistics reveal. New HMRC data shows the total volume of sheep meat exported from Wales is estimated to have reached almost 30,500 tonnes, 12 per cent up on the year, … Continued

“Wronged” red meat gets global academic approval

By Nia

A group of highly-respected, independent international academics have banded together to project positive news about eating red meat as a result of their mutual concerns about the impacts of inaccurate and partisan work in the same field of research. The group, including Professor Dr. Peer Ederer, instigated the Dublin Declaration which states that livestock systems … Continued

Ceredigion coastal farm tackles changing weather patterns with grass management

By Nia

Challenging and changing weather patterns are aspects of farming that most agricultural businesses need to tackle, whilst remaining profitable and sustainable. A Ceredigion coastal sheep farm has identified its grassland management as the most suitable and sustainable option to deal with inclement, coastal weather to boost production and income and have joined GrassCheck GB. Penlan … Continued

RamCompare progeny project seeks new commercial sheep flocks

By Nia

The UK’s leading progeny test for terminal sire breeds, RamCompare is currently calling out for commercial sheep farms across Wales to join the project and support its drive to improve sheep genetics across the country. RamCompare is jointly funded by Hybu Cig Cymru – Meat Promotion Wales (HCC) and AHDB and works with partners across … Continued