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Eat Welsh Lamb & Welsh Beef

Welsh farmers are famous all over the world for producing distinctive, world-class tasting lamb and beef.

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Porc Blasus

In Wales, we do things differently. Our pigs are reared in small herds. And our farmers have visionary yet traditional values.

Visit website
Red Meat Hub

The Red Meat Hub provides free resources for teaching young people about where food comes from, cooking and healthy eating. Visit our dedicated health and education sections and take a Food Field Trip with plenty of worksheets, recipes, videos and interactive quizzes.

Visit website
Eat Welsh Lamb & Welsh Beef

Welsh farmers are famous all over the world for producing distinctive, world-class tasting lamb and beef.

Visit website
Porc Blasus

In Wales, we do things differently. Our pigs are reared in small herds. And our farmers have visionary yet traditional values.

Visit website
Red Meat Hub

The Red Meat Hub provides free resources for teaching young people about where food comes from, cooking and healthy eating. Visit our dedicated health and education sections and take a Food Field Trip with plenty of worksheets, recipes, videos and interactive quizzes.

Visit website

HCC looks forward to Garth Country Fair 2024

By Nia

Bringing farming closer to consumers and showcasing the important role food producers play in the community in a family-friendly way are just some of the positive outcomes expected from this year’s Garth Country Fair. Hosting the special event, which is now in its third year, are Hybu Cig Cymru – Meat Promotion Wales (HCC) campaign … Continued

HCC Scholar seeks to change the reputation of the suckler cow

By Nia

It has been announced today (Thursday 25 July) that William Powell from Crossgates, Llandrindod Wells is the recipient of the 2024 HCC Scholarship. William, who works on the family farm, will focus his study on the suckler cow sector and plans to visit the USA. HCC has been offering this annual scholarship for over twenty … Continued

HCC announces the first members of Meat Minds

By Nia

Ten individuals from across the red meat supply chain have been named as the first intake for the new and exclusive Meat Minds programme by Hybu Cig Cymru – Meat Promotion Wales (HCC). Launched back in May by HCC, the main aims are to bring passionate and enthusiastic individuals together to develop their knowledge and … Continued

Family farms face “irreparable damage” if numbers dwindle further

By Nia

Falling flock and farm numbers in Wales are now causing real concern and, if unarrested, could cause “irreparable damage” to the livestock industry, the Chair of Hybu Cig Cymru- Meat Promotion Wales (HCC) told an industry audience on Monday (22nd) morning at the Royal Welsh Show. Speaking at the annual breakfast function, HCC Chair Cath … Continued

“Concerning trend” underlines prime lamb number fall

By Nia

UK abattoir sheep throughput figures for June reveal a “concerning trend” with sheep numbers slaughtered substantially down in the first six months of this year compared to 2023. Some 5.4 million prime lambs were processed in the first six months of the year, nine per cent down year-on-year and six per cent below 2022 levels. … Continued

HCC hosts weatherproof farming discussion at the Royal Welsh Show

By Nia

Farmers from across Wales are being encouraged to join a seminar on weatherproof farming for the future at the Royal Welsh Show this year. Hybu Cig Cymru – Meat Promotion Wales (HCC) is pleased to be joining forces with the Nature Friendly Farming Network (NFFN) Cymru to host this panel discussion, featuring soil health specialist … Continued

Planning and communication key to success – HCC webinar hears

By Nia

In order to help the industry prepare for the challenges ahead, Hybu Cig Cymru – Meat Promotion Wales (HCC) hosted a joint webinar with The Farming Community Network and LHP Accountants to discuss what steps farmers can take now to prepare for the winter ahead. Joining the webinar were The Farming Community Network Cymru, Wales … Continued

HCC looks forward to Sustainable Grass and Muck event

By Nia

Hybu Cig Cymru – Meat Promotion Wales (HCC) is looking forward to join the wider industry and levy payers at the Royal Welsh Agricultural Society’s Sustainable Grass and Muck event, which is held at Aberystwyth University Farm, Trawsgoed on Thursday 30 May 2024. The event provides an excellent opportunity for the levy body highlight the … Continued

Lamb sales soar as shoppers seek a traditional Easter

By Nia

Shoppers switched to Lamb from chicken and other proteins in a standout early spring performance at the retail tills. Roasting joints spearheaded a bumper year-on-year growth, with a remarkable 24 per cent volume increase, constituting 73 per cent of total lamb volume sold, Easter shopping data from consumer experts Kantar reveals. Wales outshone other parts … Continued