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Eat Welsh Lamb & Welsh Beef

Welsh farmers are famous all over the world for producing distinctive, world-class tasting lamb and beef.

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Porc Blasus

In Wales, we do things differently. Our pigs are reared in small herds. And our farmers have visionary yet traditional values.

Visit website
Red Meat Hub

The Red Meat Hub provides free resources for teaching young people about where food comes from, cooking and healthy eating. Visit our dedicated health and education sections and take a Food Field Trip with plenty of worksheets, recipes, videos and interactive quizzes.

Visit website
Eat Welsh Lamb & Welsh Beef

Welsh farmers are famous all over the world for producing distinctive, world-class tasting lamb and beef.

Visit website
Porc Blasus

In Wales, we do things differently. Our pigs are reared in small herds. And our farmers have visionary yet traditional values.

Visit website
Red Meat Hub

The Red Meat Hub provides free resources for teaching young people about where food comes from, cooking and healthy eating. Visit our dedicated health and education sections and take a Food Field Trip with plenty of worksheets, recipes, videos and interactive quizzes.

Visit website

Italian buyers savour the true taste of Welsh Lamb

By Nia

A delegation of Italian meat specialists from one of the nation’s largest wholesalers have visited Wales to learn more about the high-quality production of PGI Welsh Lamb. 20 meat specialists from Gesco- Amadori, a leading Italian meat distributor, joined Hybu Cig Cymru – Meat Promotion Wales (HCC) on an inward mission to Wales. The group … Continued

Record high for beef prices

By Nia

Beef deadweight prices have soared to a new record high fuelled by strong domestic and international demand and a squeeze on supply. The £5 per kilo threshold has been breached for the first time with the England & Wales steer deadweight average hitting 502.8p/kg in the past seven days. This September 21st landmark followed a … Continued

Export returns boost for Welsh red meat

By Nia

The value of Welsh red meat exports has risen substantially with Welsh Beef enjoying a 14 per cent rise and Welsh Lamb six per cent year on year, according to Hybu Cig Cymru-Meat Promotion Wales’ (HCC) analysts. Some 9,000 tonnes of beef were exported in the first six months of the year, estimated to be … Continued

Farmers urged to voice their views in red meat sector survey

By Nia

Hybu Cig Cymru – Meat Promotion Wales (HCC) is encouraging beef and sheep farmers from across Wales to complete a short survey to highlight the challenges currently facing the red meat sector. The purpose of the annual ‘Farmer Intentions Survey’ is to assess the impact of those challenges on farm businesses in Wales and to … Continued

Shrinking supply threatens to “destabilise” Welsh beef industry

By Nia

The future stability of the Welsh beef industry could be in jeopardy after new half-yearly data reveals a serious shrinkage in cattle supply. There were 213,200 calf birth registrations in Wales during the first six months of 2024, a decrease of over 10,000 calves year-on-year and a fall of four per cent compared to Jan-June … Continued

Strong consumer confidence, an export uplift and a supply squeeze help protect Welsh beef prices

By Nia

An export boost, a supply squeeze and robust consumer demand have helped positively offset increases in beef imports, Hybu Cig Cymru-Meat Promotion Wales’ (HCC) analysts report. “We are seeing a complex blend of factors influencing the beef marketplace in the first five months of this year,” said Elizabeth Swancott, HCC’s Senior Market Intelligence and Research … Continued

Future of Farming Discussed at the Royal Welsh Show

By Nia

The future of farming and the agricultural sector in Wales was discussed in a lively seminar at the Royal Welsh Show hosted jointly by HCC and Wales YFC. HCC’s Rachael Madeley-Davies joined the panel discussion which was chaired by HCC Scholar and Agri Supply Chain Advisor Alison Harvey. Other panellists included: Angharad Thomas, Wales YFC … Continued