Category: Industry & Supply Chain

Livestock farmers are being urged to remain vigilant for signs of Schmallenberg virus (SBV) in their flocks and herds by Hybu Cig Cymru – Meat Promotion Wales (HCC). The warning is being issued to the industry as it has been noted that cases in Welsh flocks have been found in recent weeks, and will likely … Continued

New data suggests there was more Welsh Lamb and Welsh Beef on Christmas plates this year as some consumers moved away from traditional turkey. This month’s Hybu Cig Cymru-Meat Promotion Wales (HCC) Market Bulletin concentrates on new data from consumer experts Kantar that suggests both beef and lamb, which featured in pre-Christmas promotions from HCC, … Continued

Welsh beef and sheep farmers interested in participating in a pioneering UK grass production project now have the opportunity to apply to take part. GrasscheckGB works with nine beef and sheep farmers across Wales who measure grass weekly, and submit grass samples for analysis every fortnight during the growing season, in order to better manage … Continued

Huge numbers of PGI Welsh Lamb and PGI Welsh Beef lovers are sticking with their favourite meat cuts despite the squeeze on domestic food budgets, top consumer research specialists Kantar reports. Avneet Chana, Kantar’s Strategic Insight Director, told Hybu Cig Cymru-Meat Promotion Wales’ (HCC) conference back in November 2023 that some 97 per cent of … Continued