Tŷ Rheidol,
Parc Merlin,
Aberystwyth
SY23 3FF
By creo
The agricultural industry has faced some tough challenges this year already, which has taken a toll on mental health and wellbeing across the country. Hybu Cig Cymru – Meat Promotion Wales (HCC) together with the DPJ Foundation are therefore encouraging people to get together this BBQ week (3 – 9 June) get their grill on … Continued
By creo
Early year beef export figures are up- and there could be more to come as latest statistics indicate an internal decline in EU red meat production. During quarter one, Britain exported 27,150 tonnes of beef, up 3.7 per cent on year earlier figures, with the value of exports up 0.7 per cent. 85 per cent … Continued
By Nia
Applying the latest technology and working with the supply chain is essential when it comes to protecting the credentials of PGI Welsh Lamb and PGI Welsh Beef. Maintaining their role as brand guardians for the red meat sector, Hybu Cig Cymru – Meat Promotion Wales (HCC) therefore works closely with Oritain, who use innovative forensic … Continued
By Nia
Red meat, as part of balanced and healthy diet, is essential – that’s the key message from Hybu Cig Cymru chair Catherine Smith ahead of World Health Day (Sunday 7 April 2024). The day, which is led by the World Health Organization (WHO), this year focusses on ‘My health, my right’ stressing that around the … Continued
By Nia
Consumers in Japan have given GI Welsh Lamb top marks on taste and said they would certainly choose to eat it again, according to a survey carried out by Tokyo based Beer Restaurant chain Kirin City. Hybu Cig Cymru – Meat Promotion Wales (HCC) has been working closely with the restaurant chain and a Welsh … Continued
By Nia
A major multi-platform consumer campaign, which aimed to increase brand awareness of PGI Welsh Lamb, has resulted in major success for Hybu Cig Cymru – Meat Promotion Wales. Featuring the authentic voices of the Welsh farming community, the ‘Uniquely Welsh. Experts in their field’ campaign shone a light on the lives of three farmers from … Continued
By creo
With special occasions such as International Women’s Day (8 March) and Mothering Sunday (10 March) on the horizon, Hybu Cig Cymru – Meat Promotion Wales (HCC) has launched a special set of recipes to accompany its consumer engagement campaign – How far is your fork from our porc? The campaign aims to raise awareness of … Continued
By Nia
Average livestock farm incomes in Wales are expected to fall by more than 30 per cent in the last financial year, with averages for holdings in less favoured areas some 37 per cent down, the latest official projections show. Welsh Government’s Forecast of farm incomes in Wales provides an annual insight into long-term trends in … Continued
By Nia
A new campaign that aims to bring consumers closer to Pork from Wales is being launched by Hybu Cig Cymru – Meat Promotion Wales (HCC) this spring. The overarching objective of the campaign – How far is your fork from our porc? – is to raise awareness of the availability, benefits and propensity to purchase … Continued
By Nia
The hunt is on for Hybu Cig Cymru – Meat Promotion Wales’ (HCC) 2024 scholar! The long-standing scholarship, which is open to anyone above the age of 18 working in the red meat sector in Wales, provides funding worth £4,000 to study an aspect of red meat production or processing anywhere in the world. The … Continued
