Category: Quality

Hybu Cig Cymru – Meat Promotion Wales (HCC) stands at the forefront of the Welsh red meat industry, championing its development, promotion, and marketing with a clear vision: to cultivate a profitable, efficient, sustainable, innovative and competitive industry which is resilient to political and environmental change and benefits the people of Wales. It has a … Continued

Congratulations to HCC Board Member Emlyn Roberts who was awarded ARAgS (Associate of Royal Agricultural Societies) status by the Council for Awards of Royal Agricultural Societies (CARAS) at the Royal Welsh Show this year. ARAgS is awarded to individuals who have made distinguished contributions and achievements in agriculture and related land-based industries. The Awards embrace … Continued

A new project investigating the meat quality of fresh and frozen PGI Welsh Lamb is being launched at the Royal Welsh Show. Hybu Cig Cymru – Meat Promotion Wales (HCC) are working with AberInnovation to deliver a new project looking at the impacts of freezing on PGI Welsh Lamb. The project will be launched at … Continued

Red meat producers from across north Wales gathered on a beef and sheep farm on the outskirts of Caernarfon last week (Tuesday 25 June) to hear the latest results from two major industry projects. The event was hosted by farmer Alwyn Phillips of Pen y Gelli, a participant in the RamCompare and GrassCheckGB projects which … Continued

A collaborative farm to fork event taking place in Carmarthenshire will see the farm to fork story come to life for over 1,000 school pupils across 3 days in July. My Food Plate / Fy Mhlat Bwyd is a 3-day event organized by Carmarthenshire Young Farmers Club where school children will have the opportunity to learn … Continued

Livestock farmers in Wales are being urged to remain vigilant for signs of Bluetongue virus in sheep and cattle by Hybu Cig Cymru – Meat Promotion Wales (HCC). There are currently no live cases of Bluetongue in Wales and no evidence that the virus is circulating. However, as the weather gets warmer the likelihood that … Continued

PGI Welsh Lamb will be featured at several events in New York in the coming week as Hybu Cig Cymru – Meat Promotion Wales (HCC) drive forward with their export programme. For the first time, the HCC team will be exhibiting alongside Welsh Government at the Summer Fancy Food Show in New York, a specialty … Continued

The beef market could witness greater stability in 2025 following the easing of short term economic and supply impacts. Analysis by Hybu Cig Cymru-Meat Promotion Wales’ (HCC) of data underpinning supply and retail trends suggests the longer-term picture for beef prices could improve on the current experience of small, week-on-week declines. “Several factors contribute to … Continued

Hybu Cig Cymru – Meat Promotion Wales (HCC)’s multi-media campaign to promote PGI Welsh Beef has seen an increase in awareness and propensity to purchase for the brand. The ‘Welsh Beef: Naturally Local’ campaign featured real Welsh Beef farmer stories across a range of marketing channels including: television, radio, printed advertising, outdoor advertising, social media … Continued

Farming has faced a challenging winter and continued wet weather has presented many challenges for the industry, some of which are expected to have an impact on the coming winter and autumn including the harvest. In order to help the industry prepare for the challenges ahead, Hybu Cig Cymru – Meat Promotion Wales (HCC) is … Continued