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Eat Welsh Lamb & Welsh Beef

Welsh farmers are famous all over the world for producing distinctive, world-class tasting lamb and beef.

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Porc Blasus

In Wales, we do things differently. Our pigs are reared in small herds. And our farmers have visionary yet traditional values.

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Red Meat Hub

The Red Meat Hub provides free resources for teaching young people about where food comes from, cooking and healthy eating. Visit our dedicated health and education sections and take a Food Field Trip with plenty of worksheets, recipes, videos and interactive quizzes.

Visit website
Eat Welsh Lamb & Welsh Beef

Welsh farmers are famous all over the world for producing distinctive, world-class tasting lamb and beef.

Visit website
Porc Blasus

In Wales, we do things differently. Our pigs are reared in small herds. And our farmers have visionary yet traditional values.

Visit website
Red Meat Hub

The Red Meat Hub provides free resources for teaching young people about where food comes from, cooking and healthy eating. Visit our dedicated health and education sections and take a Food Field Trip with plenty of worksheets, recipes, videos and interactive quizzes.

Visit website

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HCC calls for industry views for Vision 2030

By Laura

Hybu Cig Cymru – Meat Promotion Wales (HCC) is inviting organisations and individuals from across the red meat industry in Wales to participate in this call for industry views assessing challenges and opportunities for the sector over the coming years.  Views will support the development of a future Red Meat Industry Vision for Wales, 2026-30. A … Continued

Calling all beef and sheep farmers in Wales

By Siwan

Inflation and high farm input costs continue to challenge the agricultural sector, impacting profitability and complicating decision-making for Welsh farmers. To better understand these issues, Hybu Cig Cymru – Meat Promotion Wales (HCC) surveyed Welsh farming businesses in September 2022, 2023, and 2024 and is now inviting farmers across Wales to participate in a fourth … Continued

HCC calls for new Meat Minds recruits

By Nia

Eye-opening, inspiring, informative! Some of the words used by the outgoing group to describe the Meat Minds programme which is now open for applications from motivated people working in Wales’ red meat supply chain. Launched last year, Hybu Cig Cymru – Meat Promotion Wales (HCC) has received an extremely positive response to the initiative and … Continued

RamCompare hits major milestone with call for new ram nominations

By Nia

The RamCompare project is celebrating its tenth anniversary in 2025 and is seeking new rams to join this year’s breeding season. The national progeny test, launched in 2015 and joint-funded by Hybu Cig Cymru (HCC) and the Agriculture and Horticulture Development Board (AHDB), needs rams or semen from performance-recorded, terminal sire breeds. Bridget Lloyd, RamCompare … Continued

RamCompare progeny project seeks new commercial sheep flocks

By Nia

The UK’s leading progeny test for terminal sire breeds, RamCompare is currently calling out for commercial sheep farms across Wales to join the project and support its drive to improve sheep genetics across the country. RamCompare is jointly funded by Hybu Cig Cymru – Meat Promotion Wales (HCC) and AHDB and works with partners across … Continued

Next Steps on the Red Meat Industry Vision for Wales (2026-30)

By Nia

Over the last six months HCC has been actively seeking to engage with the whole red meat supply chain in order to develop a fuller picture of the opportunities and threats we as an industry face to inform future priorities as part of our future strategy (Vision 2030). Engagement has included presence at 16 auction … Continued

New grassland resilience project seeks to make £1.6 billion savings

By creo

Hybu Cig Cymru – Meat Promotion Wales (HCC) is recruiting farmers to participate in a new project that looks to make the best use of grassland whilst also making substantial business savings. The potential industry savings of £1.6 billion will stem from efficient and nature friendly grassland management practices. This will also help farm businesses … Continued

HCC responds to EAT-Lancet Commission 2.0 report

By Laura

Commenting on the publication a spokesperson from HCC, said: ‘HCC acknowledges the EAT-Lancet Commission’s report. Although well intentioned the recommendations are potentially lacking nuance, balance and are overly generalised.  Red meat provides a concentrated source of vital nutrients that support overall health. That’s why official government guidelines recommend a daily intake of 70g. Current UK … Continued

HCC bring consumers closer to Pork with new campaign

By Nia

A new campaign that aims to bring consumers closer to Pork from Wales is being launched by Hybu Cig Cymru – Meat Promotion Wales (HCC) this spring. The overarching objective of the campaign – How far is your fork from our porc? – is to raise awareness of the availability, benefits and propensity to purchase … Continued

HCC yn cefnogi datblygiad tri ar ddeg math o laswellt a meillion

By Nia

Mae dwy feillionen wen, un feillionen goch, dau rygwellt Eidalaidd ac wyth rhygwellt lluosflwydd wedi’u hychwanegu at y Rhestr Glaswellt a Meillion Cymeradwy i Gymru a Lloegr 2025/26 (RGCL). Mae cynnwys y tri ar ddeg math o laswellt a meillion yn y llawlyfr blynyddol, RGCL yn ychwanegu cryfder at yr opsiynau sydd ar gael i … Continued