Tŷ Rheidol,
Parc Merlin,
Aberystwyth
SY23 3FF
By Nia
Average livestock farm incomes in Wales are expected to fall by more than 30 per cent in the last financial year, with averages for holdings in less favoured areas some 37 per cent down, the latest official projections show. Welsh Government’s Forecast of farm incomes in Wales provides an annual insight into long-term trends in … Continued
By Nia
Welsh Lamb is on its way to Asia’s biggest trade show, FoodEx, thanks to Hybu Cig Cymru – Meat Promotion Wales (HCC). The event, which takes place from Tuesday 5 March until Friday 8 March at Tokyo Big Sight, is host to over 2,500 leading food and beverage companies from more than 60 countries and … Continued
By Nia
PGI Welsh Lamb has been featured at a special event at the British Embassy in Dubai, highlighting its position as the leading premium and sustainable choice for red meat. Organised by Hybu Cig Cymru – Meat Promotion Wales (HCC), the event was titled ‘A Celebration of Welsh Lamb’ and included a VIP guestlist featuring key … Continued
By Nia
Farmers in Wales are at the heart of the solution when it comes to climate change – that was the key message from Hybu Cig Cymru – Meat Promotion Wales (HCC) at a recent industry webinar which provided an insight into consumer data, marketing activity, as well as an update on other critical work streams … Continued
By Nia
A new campaign that aims to bring consumers closer to Pork from Wales is being launched by Hybu Cig Cymru – Meat Promotion Wales (HCC) this spring. The overarching objective of the campaign – How far is your fork from our porc? – is to raise awareness of the availability, benefits and propensity to purchase … Continued
By Nia
Welsh red meat promotion body Hybu Cig Cymru – Meat Promotion Wales (HCC) is taking PGI Welsh Lamb to the lucrative middle east market as it exhibits at a major, leading tradeshow and hosts a special celebration event at the British embassy in Dubai. HCC’s trade team will be joined by Welsh exporters to showcase … Continued
By Nia
The hunt is on for Hybu Cig Cymru – Meat Promotion Wales’ (HCC) 2024 scholar! The long-standing scholarship, which is open to anyone above the age of 18 working in the red meat sector in Wales, provides funding worth £4,000 to study an aspect of red meat production or processing anywhere in the world. The … Continued
By Nia
Farmers from across Wales are invited to join an innovative farming business and Hybu Cig Cymru – Meat Promotion Wales (HCC) for a special GrasscheckGB workshop. The workshop is held on Thursday 22 February 2024 at Penmaen Bach near Machynlleth, where Richard Rees and his brother Huw Llyr run a 90-hectare holding, grazing a flock … Continued
By Nia
Livestock farmers are being urged to remain vigilant for signs of Schmallenberg virus (SBV) in their flocks and herds by Hybu Cig Cymru – Meat Promotion Wales (HCC). The warning is being issued to the industry as it has been noted that cases in Welsh flocks have been found in recent weeks, and will likely … Continued
By Nia
Hybu Cig Cymru – Meat Promotion Wales (HCC) is reminding consumers about the positive role red meat as part of a balanced diet can play in child health. The reminder follows a report by The Academy of Medical Sciences, which stresses urgent action is needed to improve child health under 5. Obesity, which is listed … Continued
