Tŷ Rheidol,
Parc Merlin,
Aberystwyth
SY23 3FF
By Nia
Welsh Lamb and Welsh Beef have officially been recognised with Geographical Indication (GI) status in Japan. The protected status means that the premium products can be exported to Japan with added assurance that they are protected against imitations. The announcement from the Department for Business and Trade, which has been hailed a success for Welsh … Continued
By Nia
A group of industry experts met for the first time in Aberystwyth this week since being appointed as members of a new Sustainable Innovation and Research Working Group. Twelve individuals have been selected, with the aim of supporting and guiding Hybu Cig Cymru – Meat Promotion Wales (HCC) on areas of innovation, research and development … Continued
By Nia
Consumers in Wales will be able to celebrate St David’s Day with hyper local, sustainably produced Welsh Lamb in the gastro pub sector, thanks to a special marketing effort by Hybu Cig Cymru- Meat Promotion Wales (HCC). Traditionally known as the “feast day of Saint David”, March 1st has been a day of celebration in … Continued
By Nia
Average livestock farm incomes in Wales are expected to fall by more than 30 per cent in the last financial year, with averages for holdings in less favoured areas some 37 per cent down, the latest official projections show. Welsh Government’s Forecast of farm incomes in Wales provides an annual insight into long-term trends in … Continued
By Nia
Welsh Lamb is on its way to Asia’s biggest trade show, FoodEx, thanks to Hybu Cig Cymru – Meat Promotion Wales (HCC). The event, which takes place from Tuesday 5 March until Friday 8 March at Tokyo Big Sight, is host to over 2,500 leading food and beverage companies from more than 60 countries and … Continued
By Nia
PGI Welsh Lamb has been featured at a special event at the British Embassy in Dubai, highlighting its position as the leading premium and sustainable choice for red meat. Organised by Hybu Cig Cymru – Meat Promotion Wales (HCC), the event was titled ‘A Celebration of Welsh Lamb’ and included a VIP guestlist featuring key … Continued
By Nia
Farmers in Wales are at the heart of the solution when it comes to climate change – that was the key message from Hybu Cig Cymru – Meat Promotion Wales (HCC) at a recent industry webinar which provided an insight into consumer data, marketing activity, as well as an update on other critical work streams … Continued
By Nia
A new campaign that aims to bring consumers closer to Pork from Wales is being launched by Hybu Cig Cymru – Meat Promotion Wales (HCC) this spring. The overarching objective of the campaign – How far is your fork from our porc? – is to raise awareness of the availability, benefits and propensity to purchase … Continued
By Nia
Welsh red meat promotion body Hybu Cig Cymru – Meat Promotion Wales (HCC) is taking PGI Welsh Lamb to the lucrative middle east market as it exhibits at a major, leading tradeshow and hosts a special celebration event at the British embassy in Dubai. HCC’s trade team will be joined by Welsh exporters to showcase … Continued
By Nia
The hunt is on for Hybu Cig Cymru – Meat Promotion Wales’ (HCC) 2024 scholar! The long-standing scholarship, which is open to anyone above the age of 18 working in the red meat sector in Wales, provides funding worth £4,000 to study an aspect of red meat production or processing anywhere in the world. The … Continued
