Category: Events

From consulting with industry to cooking with consumers, Hybu Cig Cymru – Meat Promotion Wales (HCC) will have a busy schedule of events at this year’s Royal Welsh Show (Monday 21 – Thursday 24 July 2025). HCC’s presence will form a key part of its engagement work around Vision 2030 – an important strategic document … Continued

PGI Welsh Lamb and PGI Welsh Beef will have a spotlight in the American market as Welsh red meat promotion body Hybu Cig Cymru – Meat Promotion Wales (HCC) prepares to exhibit at the New York Summer Fancy Food Show. Alongside Welsh Government, HCC will be leading representatives from Dunbia and Kepak at the New … Continued

Cooking with children, speaking at seminars on sustainability and judging young shepherds – just some of the activities undertaken by the Hybu Cig Cymru – Meat Promotion Wales (HCC) team at the busy NSA Welsh Sheep event last week. The biannual sheep sector showcase held at Tregoyd Farm, Brecon was an excellent opportunity to engage … Continued

The HCC team has been out and about in recent weeks, representing the Welsh red meat industry at conferences and events.  Dr Heather McCalman, HCC’s Research, Development and Sustainability Executive attended the British Society of Animal Science (BSAS) Conference in Galway where she presented information on HCC’s vital Research and Development activity.  This includes involvement … Continued

A celebration of PGI Welsh Lamb is set to take place in the heart of the lucrative middle east market as Welsh red meat promotion body, Hybu Cig Cymru – Meat Promotion Wales (HCC) exhibits at the Gulfood tradeshow and hosts an exclusive event at the British Embassy in Dubai. HCC’s trade team is joining … Continued

Hybu Cig Cymru – Meat Promotion Wales (HCC) is looking forward to two full and festive days in Llanelwedd next week for the RWAS Winter Fair.  The stand will be in the usual South Glamorgan Exhibition Hall location, and will be a platform for crowd-pleasing cookery and butchery demonstrations, launches and announcements.     The key issues … Continued

Many new and existing marketplaces now offer exciting global growth opportunities for Welsh Lamb and Welsh Beef premium products, delegates to Hybu Cig Cymru-Meat Promotion Wales’ (HCC) annual conference heard. The conference theme was “Succeeding in Global and Domestic Markets” and HCC Chair Cath Smith, summing up positive conference contributions from industry analysts said: “The … Continued

Welsh red meat promotion body Hybu Cig Cymru – Meat Promotion Wales (HCC) joined the Wynnstay Beef & Sheep Event, held at Welshpool Livestock Market on Friday 1 November, sharing industry knowledge with levy payers and event goers. The event was a key occasion for the beef and sheep sector in Wales with farmers, experts … Continued

PGI Welsh Lamb has made a return to the United Arab Emirates (UAE) and secured a foothold in the Kingdom of Saudi Arabi (KSA) – Hybu Cig Cymru – Meat promotion Wales (HCC) is delighted to announce. Following extensive negotiations, and engagement work in those new and developing markets, Welsh Lamb will now be available … Continued

Telling the positive story of PGI Welsh Lamb and PGI Welsh Beef was the centre focus for Hybu Cig Cymru – Meat Promotion Wales (HCC) when it joined international audiences and the brightest minds and innovators in the food sector, both from France and abroad at SIAL Paris ( 19-23 October 2024). The flagship event … Continued