Category: Events

Preparations are well underway for the sheep industry’s biannual gathering – the Sheep Breeders Round Table conference: Breeding solutions for a changing world.  The three-day event will be held in the midlands between 20-22 November 2026. Anyone with an interest in the sheep sector is encouraged to attend and benefit from informative discussions on future challenges and opportunities, as well as practical information and … Continued

Welsh red meat levy body Hybu Cig Cymru – Meat Promotion Wales (HCC) will be attending the renowned Gulfood trade show taking place in Dubai between 26-30 January to promote PGI Welsh Lamb to a global audience. HCC will have a presence in the Meat Hall at Gulfood as well as on the Welsh Government’s … Continued

The Hybu Cig Cymru – Meat Promotion Wales (HCC) team will be at the RWAS Winter Fair in Llanelwedd next week, accompanied by butchers, scholars and a professional boxer! A busy schedule of events is planned to demonstrate the special qualities of Welsh red meat and how it can be enjoyed over Christmas. The HCC … Continued

Meat buyers and importers from all over the world enjoyed tasting Welsh Lamb and Welsh Beef at the Anuga trade fair in Germany last month. HCC’s presence at the event was productive; numerous meetings were held with current customers, and connections made with new contacts who responded positively to both the quality and sustainability of … Continued

PGI Welsh Lamb and PGI Welsh Beef will be presented to international buyers and importers as Welsh red meat levy body Hybu Cig Cymru – Meat Promotion Wales (HCC) prepares to attend the renowned food and drink trade show – Anuga. Taking place in Cologne between 4th and 8th October, HCC will be attending the trade show … Continued

The Italian city of Naples was the latest destination for Welsh Lamb which featured at a private event hosted by one of the leading supermarket stores in central and southern Italy. The chain has around 500 outlets and the product showcase was attended by their managers, including those in charge of meat counters and departments, … Continued

From consulting with industry to cooking with consumers, Hybu Cig Cymru – Meat Promotion Wales (HCC) will have a busy schedule of events at this year’s Royal Welsh Show (Monday 21 – Thursday 24 July 2025). HCC’s presence will form a key part of its engagement work around Vision 2030 – an important strategic document … Continued

PGI Welsh Lamb and PGI Welsh Beef will have a spotlight in the American market as Welsh red meat promotion body Hybu Cig Cymru – Meat Promotion Wales (HCC) prepares to exhibit at the New York Summer Fancy Food Show. Alongside Welsh Government, HCC will be leading representatives from Dunbia and Kepak at the New … Continued

Cooking with children, speaking at seminars on sustainability and judging young shepherds – just some of the activities undertaken by the Hybu Cig Cymru – Meat Promotion Wales (HCC) team at the busy NSA Welsh Sheep event last week. The biannual sheep sector showcase held at Tregoyd Farm, Brecon was an excellent opportunity to engage … Continued

The HCC team has been out and about in recent weeks, representing the Welsh red meat industry at conferences and events.  Dr Heather McCalman, HCC’s Research, Development and Sustainability Executive attended the British Society of Animal Science (BSAS) Conference in Galway where she presented information on HCC’s vital Research and Development activity.  This includes involvement … Continued