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Eat Welsh Lamb & Welsh Beef

Welsh farmers are famous all over the world for producing distinctive, world-class tasting lamb and beef.

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Porc Blasus

In Wales, we do things differently. Our pigs are reared in small herds. And our farmers have visionary yet traditional values.

Visit website
Red Meat Hub

The Red Meat Hub provides free resources for teaching young people about where food comes from, cooking and healthy eating. Visit our dedicated health and education sections and take a Food Field Trip with plenty of worksheets, recipes, videos and interactive quizzes.

Visit website
Eat Welsh Lamb & Welsh Beef

Welsh farmers are famous all over the world for producing distinctive, world-class tasting lamb and beef.

Visit website
Porc Blasus

In Wales, we do things differently. Our pigs are reared in small herds. And our farmers have visionary yet traditional values.

Visit website
Red Meat Hub

The Red Meat Hub provides free resources for teaching young people about where food comes from, cooking and healthy eating. Visit our dedicated health and education sections and take a Food Field Trip with plenty of worksheets, recipes, videos and interactive quizzes.

Visit website

HCC climbs mountains for mental health

By Nia

A dedicated team of staff from Hybu Cig Cymru – Meat Promotion Wales (HCC) and EID Cymru are set to tackle Wales’s 3 highest peaks ahead of Mental Health Week (13-19 May 2024), the theme of which is “Movement: Moving more for our mental health”. The 18 strong team will set off in the early … Continued

FoodEx – It’s quiet. It’s organised. It’s coordinated

By Nia

by Medi Jones-Jackson In 1964 my father, then in the Merchant Navy, found himself stationed in Tokyo. Exactly 60 years later I find myself on a 15-hour flight travelling more than halfway across the world – destination Tokyo! I cannot help but wonder how different the city will be from the one he encountered over … Continued

HCC takes Welsh Lamb stateside

By creo

Welsh red meat exporters will be heading Stateside to promote PGI Welsh Lamb on a trade visit facilitated by Hybu Cig Cymru – Meat Promotion Wales (HCC). Welsh Lamb will feature at the Annual Meat Conference (AMC) which this year is taking place in Nashville, Tennessee during 18-20 March and over 1,900 delegates from across … Continued

HCC champions female farmers ahead of International Women’s Day

By creo

International Women’s Day is a global day to celebrate women, challenge stereotypes and mark their achievements. Red meat production is traditionally associated with men, but there are many inspiring women who are making their mark in the industry and are passionate about its future. Two beef and sheep farmers from mid Wales spoke to Hybu … Continued

HCC campaigns ensure Welsh Lamb is on menus for St David’s Day

By Nia

Consumers in Wales will be able to celebrate St David’s Day with hyper local, sustainably produced Welsh Lamb in the gastro pub sector, thanks to a special marketing effort by Hybu Cig Cymru- Meat Promotion Wales (HCC). Traditionally known as the “feast day of Saint David”, March 1st has been a day of celebration in … Continued

Welsh Lamb on its way to Asia’s biggest trade show

By Nia

Welsh Lamb is on its way to Asia’s biggest trade show, FoodEx, thanks to Hybu Cig Cymru – Meat Promotion Wales (HCC). The event, which takes place from Tuesday 5 March until Friday 8 March at Tokyo Big Sight, is host to over 2,500 leading food and beverage companies from more than 60 countries and … Continued

Welsh Lamb featured at special embassy event in Dubai

By Nia

PGI Welsh Lamb has been featured at a special event at the British Embassy in Dubai, highlighting its position as the leading premium and sustainable choice for red meat. Organised by Hybu Cig Cymru – Meat Promotion Wales (HCC), the event was titled ‘A Celebration of Welsh Lamb’ and included a VIP guestlist featuring key … Continued

HCC takes A Celebration of Welsh Lamb to the Middle East

By Nia

Welsh red meat promotion body Hybu Cig Cymru – Meat Promotion Wales (HCC) is taking PGI Welsh Lamb to the lucrative middle east market as it exhibits at a major, leading tradeshow and hosts a special celebration event at the British embassy in Dubai. HCC’s trade team will be joined by Welsh exporters to showcase … Continued

Farmgates open to discuss better grass management

By Nia

Farmers from across Wales are invited to join an innovative farming business and Hybu Cig Cymru – Meat Promotion Wales (HCC) for a special GrasscheckGB workshop. The workshop is held on Thursday 22 February 2024 at Penmaen Bach near Machynlleth, where Richard Rees and his brother Huw Llyr run a 90-hectare holding, grazing a flock … Continued

HCC webinar to update red meat sector stakeholders

By creo

Red meat levy body Hybu Cig Cymru – Meat Promotion Wales (HCC) continues to make a concerted effort to reach out to its stakeholders with a series of ‘Farmer Forum’ open meetings. Two meetings have been held lately, one in Glynllifon near Caernarfon and another at Bridgend College. The next opportunity to engage with HCC … Continued