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Eat Welsh Lamb & Welsh Beef

Welsh farmers are famous all over the world for producing distinctive, world-class tasting lamb and beef.

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Porc Blasus

In Wales, we do things differently. Our pigs are reared in small herds. And our farmers have visionary yet traditional values.

Visit website
Red Meat Hub

The Red Meat Hub provides free resources for teaching young people about where food comes from, cooking and healthy eating. Visit our dedicated health and education sections and take a Food Field Trip with plenty of worksheets, recipes, videos and interactive quizzes.

Visit website
Eat Welsh Lamb & Welsh Beef

Welsh farmers are famous all over the world for producing distinctive, world-class tasting lamb and beef.

Visit website
Porc Blasus

In Wales, we do things differently. Our pigs are reared in small herds. And our farmers have visionary yet traditional values.

Visit website
Red Meat Hub

The Red Meat Hub provides free resources for teaching young people about where food comes from, cooking and healthy eating. Visit our dedicated health and education sections and take a Food Field Trip with plenty of worksheets, recipes, videos and interactive quizzes.

Visit website

Farmers urged to voice their views in red meat sector survey

By Nia

Hybu Cig Cymru – Meat Promotion Wales (HCC) is encouraging beef and sheep farmers from across Wales to complete a short survey to highlight the challenges currently facing the red meat sector. The purpose of the annual ‘Farmer Intentions Survey’ is to assess the impact of those challenges on farm businesses in Wales and to … Continued

Shrinking supply threatens to “destabilise” Welsh beef industry

By Nia

The future stability of the Welsh beef industry could be in jeopardy after new half-yearly data reveals a serious shrinkage in cattle supply. There were 213,200 calf birth registrations in Wales during the first six months of 2024, a decrease of over 10,000 calves year-on-year and a fall of four per cent compared to Jan-June … Continued

Strong consumer confidence, an export uplift and a supply squeeze help protect Welsh beef prices

By Nia

An export boost, a supply squeeze and robust consumer demand have helped positively offset increases in beef imports, Hybu Cig Cymru-Meat Promotion Wales’ (HCC) analysts report. “We are seeing a complex blend of factors influencing the beef marketplace in the first five months of this year,” said Elizabeth Swancott, HCC’s Senior Market Intelligence and Research … Continued

Future of Farming Discussed at the Royal Welsh Show

By Nia

The future of farming and the agricultural sector in Wales was discussed in a lively seminar at the Royal Welsh Show hosted jointly by HCC and Wales YFC. HCC’s Rachael Madeley-Davies joined the panel discussion which was chaired by HCC Scholar and Agri Supply Chain Advisor Alison Harvey. Other panellists included: Angharad Thomas, Wales YFC … Continued

HCC looks forward to Garth Country Fair 2024

By Nia

Bringing farming closer to consumers and showcasing the important role food producers play in the community in a family-friendly way are just some of the positive outcomes expected from this year’s Garth Country Fair. Hosting the special event, which is now in its third year, are Hybu Cig Cymru – Meat Promotion Wales (HCC) campaign … Continued

HCC Scholar seeks to change the reputation of the suckler cow

By Nia

It has been announced today (Thursday 25 July) that William Powell from Crossgates, Llandrindod Wells is the recipient of the 2024 HCC Scholarship. William, who works on the family farm, will focus his study on the suckler cow sector and plans to visit the USA. HCC has been offering this annual scholarship for over twenty … Continued

HCC announces the first members of Meat Minds

By Nia

Ten individuals from across the red meat supply chain have been named as the first intake for the new and exclusive Meat Minds programme by Hybu Cig Cymru – Meat Promotion Wales (HCC). Launched back in May by HCC, the main aims are to bring passionate and enthusiastic individuals together to develop their knowledge and … Continued

Family farms face “irreparable damage” if numbers dwindle further

By Nia

Falling flock and farm numbers in Wales are now causing real concern and, if unarrested, could cause “irreparable damage” to the livestock industry, the Chair of Hybu Cig Cymru- Meat Promotion Wales (HCC) told an industry audience on Monday (22nd) morning at the Royal Welsh Show. Speaking at the annual breakfast function, HCC Chair Cath … Continued