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Eat Welsh Lamb & Welsh Beef

Welsh farmers are famous all over the world for producing distinctive, world-class tasting lamb and beef.

Visit website
Porc Blasus

In Wales, we do things differently. Our pigs are reared in small herds. And our farmers have visionary yet traditional values.

Visit website
Red Meat Hub

The Red Meat Hub provides free resources for teaching young people about where food comes from, cooking and healthy eating. Visit our dedicated health and education sections and take a Food Field Trip with plenty of worksheets, recipes, videos and interactive quizzes.

Visit website
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Hybu Cig Cymru (HCC) has been announced as a Major Sponsor of NSA Welsh Sheep 2027, reaffirming its commitment to supporting the Welsh sheep sector and driving industry improvement.

The National Sheep Association (NSA) also confirmed Pilgrims Europe as a Major Sponsor of the flagship event, which will take place on Wednesday 19 May 2027 at Ty-Draw, Llanasa, Holywell, hosted by the Roberts family.

HCC's sponsorship is being funded through Phase 2 of Welsh Sheep Genetics (WSG), a three-year Welsh Government initiative managed and delivered by the red meat levy board. At the event, HCC will showcase the programme and its role in encouraging the uptake of genetic improvement within Welsh sheep flocks.

WSG aims to help producers improve productivity, efficiency and environmental performance through better use of performance data and evidence-based breeding decisions. The initiative also supports industry benchmarking, long-term business planning and continued innovation across the sheep sector.

NSA Welsh Sheep 2027 will provide an ideal platform for HCC to engage directly with farmers, breeders and industry professionals from across Wales, demonstrating how genetic improvement can contribute to the success of sheep enterprises.

Dr Eleri Thomas, HCC's Industry Efficiency and Sustainability Executive, said: “HCC is proud to continue its long-standing support of NSA Welsh Sheep and looks forward to showcasing the benefits of Welsh Sheep Genetics to farmers and breeders at the event.”

For more information, visit the NSA website: NSA Welsh Sheep 2027 announces Hybu Cig Cymru and Pilgrim’s Europe as Major Sponsors


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